APAI Praveen
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AUTOMOBILE & MOBILITYSTARTER~75 min

Teardown of one car advertisement: who is it speaking to?

Car ads rarely talk about the car; they sell a feeling or a type of person, and viewers seldom notice how.

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Students would cycle more often if they knew which roads feel safe, but nobody has marked them out.

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Service reminders from workshops often read like warnings, so customers ignore them until something goes wrong.

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