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FMCG & CONSUMER BRANDSSTARTER~80 min

Compare the promises made by Lifebuoy, Dettol and Pears

Soaps look alike in the bath, so the promise printed on the wrapper and in ads is often the only difference a shopper sees.

The full project is for Full Access holders

Unlock what to hand in and a step-by-step AI build guide: how to think about it, which AI tool fits each step, prompts to copy, and how to check the AI's work. Plus every other project in the catalogue.

  • 🔒 What you hand in
  • 🔒 Step 1: Think first
  • 🔒 Step 2: Gather
  • 🔒 Step 3: Build with AI
  • 🔒 Step 4: Check the AI's work
  • 🔒 Step 5: Finish and show
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More starter projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSSTARTER
One-page concept for a new instant chai flavour

A new flavour has to be different enough to try and familiar enough to trust, and many ideas fail on one of those two counts.

~70 min🔒 Details
FMCG & CONSUMER BRANDSSTARTER
Decode the colour code of the chips aisle

Chips brands use colour to signal flavour before anyone reads a word, and a pack that breaks the code can confuse a hurried shopper.

~70 min🔒 Details
FMCG & CONSUMER BRANDSSTARTER
Teardown of a tea advertisement: who is it really talking to?

A tea ad has thirty seconds to make one particular person feel it was made for them, and many ads try to speak to everyone.

~75 min🔒 Details