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FMCG & CONSUMER BRANDSSTARTER~70 min

Write a brand persona card for a toothpaste like Close-Up

A brand that has no clear personality ends up sounding like every other tube on the shelf.

The full project is for Full Access holders

Unlock what to hand in and a step-by-step AI build guide: how to think about it, which AI tool fits each step, prompts to copy, and how to check the AI's work. Plus every other project in the catalogue.

  • 🔒 What you hand in
  • 🔒 Step 1: Think first
  • 🔒 Step 2: Gather
  • 🔒 Step 3: Build with AI
  • 🔒 Step 4: Check the AI's work
  • 🔒 Step 5: Finish and show
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More starter projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSSTARTER
One-page concept for a new instant chai flavour

A new flavour has to be different enough to try and familiar enough to trust, and many ideas fail on one of those two counts.

~70 min🔒 Details
FMCG & CONSUMER BRANDSSTARTER
Decode the colour code of the chips aisle

Chips brands use colour to signal flavour before anyone reads a word, and a pack that breaks the code can confuse a hurried shopper.

~70 min🔒 Details
FMCG & CONSUMER BRANDSSTARTER
Teardown of a tea advertisement: who is it really talking to?

A tea ad has thirty seconds to make one particular person feel it was made for them, and many ads try to speak to everyone.

~75 min🔒 Details