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ENTREPRENEURSHIP & INNOVATIONBUILDER~3 hrsFREE SAMPLE

Interview six working parents about school-lunch chaos and rank their pains

A founder imagines a healthy lunchbox service, yet busy parents may care more about morning time or fussy eaters than about nutrition.

WHAT YOU HAND IN

A findings note with six interview summaries, a ranked list of pains with the evidence for each, and a clear statement of which pain a new service should solve first.

YOUR AI BUILD GUIDE

This is a field study project. Collect your own evidence (a survey, interviews, a diary or a visit) and find the pattern in it.

The approach: Decide what you need to learn before writing a single question → Collect from real people or real places → Code the answers into themes → Report the pattern and how sure you can be.

Think first

A founder assumes parents want healthier lunchboxes. Your job is to hear what really hurts on a school morning, which may be time, fussy eating or packing, and rank those pains by evidence rather than by the founder's hope.

ANSWER THESE BEFORE YOU OPEN ANY AI TOOL
  • Which six parents can you reach, and do they cover different jobs, ages of child and family set-ups?
  • How will you get each parent to walk through yesterday morning before you mention any problem?
  • What counts as a pain raised unprompted, compared with one you led them to?
  • How will you judge the effort a parent already spends on a workaround?
WHAT GOOD LOOKS LIKE

Six short interview summaries with exact strong phrases, a ranked list where each pain shows how many parents raised it unprompted and what they already do about it, and a clear first pain to solve.

THE COMMON WRONG TURN

Ranking by how vivid a story was. One upset parent can sound like a trend. Rank by how many parents raised it without prompting and how much effort they already spend on it.

Gather

COLLECT
  • Notes from six working parents walking through yesterday morning, with exact phrases that show feeling
  • For each parent, the workarounds they already use, such as cooking the night before or buying snacks
  • Consent from each parent and a plan to replace names with Parent A to F
WHAT AI MUST NOT MAKE UP

AI must not create quotes, fill in a parent's routine or add pains no parent mentioned. Every ranked pain needs at least two real quotes behind it.

Build with AI

  1. 3.1 Prepare a morning walk-through guideCLAUDE CHAT

    Why this tool: Claude helps you order questions so the problem talk comes after the story, not before it.

    Draft your guide with the walk-through first and problem questions last, then ask for a check.

    Prompt to copy · fill in the [brackets]
    I am interviewing working parents about school mornings. My guide is:
    [paste your guide]
    Check that the first part only asks them to describe yesterday morning step by step, that nothing mentions food quality or a lunch service, and that every question is open. Point out any line that leads them.
  2. 3.2 Write one summary file per parentCLAUDE PROJECTS

    Why this tool: A Project holds all six anonymised summaries so later chats compare them fairly.

    After each interview, write a short summary in your own words plus the exact strong phrases, label it Parent A to F, and add it to the Project.

  3. 3.3 Tabulate pains across the six filesCLAUDE WORKING ON YOUR FILES (FORMERLY COWORK)

    Why this tool: Working across the six files at once gives a first pain table faster than reading back and forth.

    Put the six anonymised summaries in one folder and ask for a table: pains as rows, parents as columns, with the quote that shows each pain and whether it was raised unprompted.

    Prompt to copy · fill in the [brackets]
    Read the six parent files in this folder about [the topic, e.g. school mornings]. Make a draft table with each pain as a row and Parent A to F as columns. In each cell put the exact quote from that file, or leave it empty. Add a column saying whether the parent raised it before I asked about problems. Then list any pain you are unsure about, and do not add any pain that has no quote.

    Before you let it act: Before it starts, check the folder holds only the six anonymised summaries with no names or phone numbers, and that you asked for a draft table, not edits to the files.

  4. 3.4 Rank the pains and choose oneCLAUDE CHAT

    Why this tool: Asking Claude to challenge your ranking tests it before you commit.

    Rank the pains yourself by unprompted mentions and workaround effort. Then ask Claude to argue for a different first pain and answer it from your table.

Check the AI's work

  • Every quote in the table appears in that parent's summary
  • Each ranked pain is backed by at least two parents
  • Unprompted and prompted mentions are counted separately
  • Your first pain is the one the evidence supports, even if it is not about nutrition
  • Read a sample of raw answers yourself before trusting any grouping
  • Say how many people or observations the finding rests on
WHAT AI USUALLY GETS WRONG HERE

AI working on interview notes tends to smooth quotes into neater sentences and may slip in a pain that sounds typical. Delete any row you cannot trace to a real file.

Finish and show

DONE WHEN
  • Six anonymised summaries
  • A pain table with quotes
  • A ranked list with the evidence for each pain
  • A clear statement of which pain to solve first
  • No names, schools or workplaces
HOW TO PRESENT IT

Two pages: the ranked list with evidence on page one, the six summaries on page two. Put the chosen pain in a box at the top.

FOR YOUR PORTFOLIO

Explain how the evidence moved the founder's focus, and show the quote that convinced you most.

Which tool fits

  • Claude chat: Claude helps you order questions so the problem talk comes after the story, not before it.
    Free plan works; Pro gives longer conversations.
  • Claude Projects: A Project holds all six anonymised summaries so later chats compare them fairly.
    Pro gives the room these projects need; check what your plan shows.
  • Claude working on your files (formerly Cowork): Working across the six files at once gives a first pain table faster than reading back and forth.
    Paid plans. Rolled into ordinary chat from 16 Sep 2026; check what your plan shows.
  • Google Forms (free alternative): a free survey that fills a sheet for you
    Free with a Google account.
  • Google Sheets (free alternative): counting answers by theme
    Free with a Google account.
LEVEL UP

Save your tabulating instructions as a Skill so that the next round of interviews is tabulated the same way, then interview six more parents and see if the ranking holds.

AI helps you think, check and polish. The work, and the judgement, stay yours.

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