Projects to do

Long-standing customers often get worse offers than new ones, which makes them feel taken for granted and tempts them to leave.

Students lose calls and class links in certain corners of campus, but nobody keeps a record that an operator could act on.

Operators add streaming apps to plans to keep customers, but the benefit only works if people actually use what they get.

Customers who cannot find a clear answer online call support, which costs the operator and frustrates the customer.

Operators lose customers every month, and the real reasons are often different from what a survey form shows.

Operators depend on small shops to sell and recharge, but shopkeepers often feel the rewards are unclear and the paperwork is heavy.

Small businesses such as cafes and guesthouses are unsure whether ordinary broadband is enough or whether a dedicated line is worth paying for.

Customer care decides whether people stay or leave, yet its quality is rarely measured from the customer's side.

Scripted calls often sound robotic, so customers feel unheard even when the agent solves the problem.

Operators post to young audiences but often repeat offers instead of sharing anything useful or fun.

Moving your number to a new operator is allowed, but a confusing process makes many people give up halfway.

Families pick a broadband connection on a salesperson's word, then find it does not suit how everyone actually uses the internet at home.

App reviews hold honest feedback, but there are too many to read, so teams miss the repeated problems.

The first days after activation shape trust, yet welcome messages are often crowded, repetitive or silent when help is needed.

Students in hostels switch between shared Wi-Fi and their own mobile data, and nobody knows which one actually helps their study and leisure.

Plan names and labels are meant to help customers choose, but confusing names push people to ask the shop or call support.

Older family members find recharging, checking balance and avoiding fraud confusing, so they depend on children or shopkeepers.