PRACTICE / MARKETING
PR-003 · MARKETINGSTARTER
Review-to-insight digest
THE PROBLEM
A small D2C brand collects 200+ reviews a week across marketplaces and nobody reads them. Build a tool that takes a week of raw reviews and produces a one-page digest: the top 3 themes, whether sentiment is rising or falling, and the single most urgent issue — each backed by a real quoted example.
WHO IT'S FORFounders and marketing teams at small D2C brands drowning in feedback.
PLAN IT
- 01Decide the one output that matters: a manager should be able to act within five minutes of opening it.
- 02Keep the input dead simple to start — a pasted block of reviews or a CSV export.
- 03Sketch the digest on paper first: themes, sentiment trend, top issue. Build to that shape.
BUILD IT — FREE
- 01Ask a free LLM to cluster reviews: 'Group these into 3–5 themes; for each give a count, a one-line summary and one quoted example.'
- 02No code needed — a Google Sheet with an AI add-on, or a single page on a free host, is enough.
- 03Add a second prompt for a one-line sentiment trend so the manager sees direction, not just a snapshot.
A FREE STACK TO START WITH
Google Sheetsa free LLM API tierVercel / v0 free tier
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