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FMCG & CONSUMER BRANDSADVANCED~6.5 hrs

Response playbook for an old shampoo brand facing a new D2C challenger

A new online brand wins the attention of young shoppers with a sharper story, and an established brand must choose how to respond.

The full project is for Full Access holders

Unlock what to hand in and a step-by-step AI build guide: how to think about it, which AI tool fits each step, prompts to copy, and how to check the AI's work. Plus every other project in the catalogue.

  • 🔒 What you hand in
  • 🔒 Step 1: Think first
  • 🔒 Step 2: Gather
  • 🔒 Step 3: Build with AI
  • 🔒 Step 4: Check the AI's work
  • 🔒 Step 5: Finish and show
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More advanced projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSADVANCED
Market entry plan for a hair-care brand going into small villages

A city brand wants rural growth but does not know which pack, price point and shop type will actually work in a village.

~7.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Strategy for a premium variant of an everyday tea brand like Tata Tea

A mass brand wants a premium version, but a higher price can confuse its core buyers and cost it their loyalty.

~6.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Design an ad testing plan for three versions of a snack advertisement

Brands often pick an ad by taste in the meeting room, when a small, fair test would show which version people actually remember and like.

~5.5 hrs🔒 Details