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FMCG & CONSUMER BRANDSSTARTER~75 min

Teardown of local food gift packs sold to tourists in Goa

Cashew, kokum and bebinca packs aimed at tourists crowd the same shop shelves, and buyers pick in seconds based on the pack alone.

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  • 🔒 What you hand in
  • 🔒 Step 1: Think first
  • 🔒 Step 2: Gather
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  • 🔒 Step 5: Finish and show
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More starter projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSSTARTER
One-page concept for a new instant chai flavour

A new flavour has to be different enough to try and familiar enough to trust, and many ideas fail on one of those two counts.

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Decode the colour code of the chips aisle

Chips brands use colour to signal flavour before anyone reads a word, and a pack that breaks the code can confuse a hurried shopper.

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Teardown of a tea advertisement: who is it really talking to?

A tea ad has thirty seconds to make one particular person feel it was made for them, and many ads try to speak to everyone.

~75 min🔒 Details