FMCG & CONSUMER BRANDSBUILDER~3.5 hrs

Map who earns what as a Goan snack pack travels from maker to beach shop

A small Goan snack maker sees a low factory price, while the shop shelf shows a much higher one, and nobody has laid out who takes what share on the way.

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🔒 What you hand in
🔒 Step 1: Think first
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More builder projects in FMCG & consumer brands

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Design a trade scheme to win shelf space for a new tea brand in kirana shops

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~3.5 hrs🔒 Details

FMCG & CONSUMER BRANDSBUILDER

Compare the snack assortment of a quick-delivery app with a local kirana

Quick-delivery apps and neighbourhood shops stock different mixes of products, and brands must decide where each pack belongs.

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FMCG & CONSUMER BRANDSBUILDER

Build a seasonality sheet for cold drinks from public search trends

Demand for some drinks swings with the weather and festivals, and a brand that stocks and advertises at the wrong time loses sales.

~2.5 hrs🔒 Details