APAI Praveen
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FMCG & CONSUMER BRANDSADVANCED~6.5 hrs

Redesign the delivery route of a small FMCG distributor in a Goan town

A small distributor wastes fuel and time by visiting shops in the wrong order and at the wrong hours, and some shops run out of stock between visits.

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More advanced projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSADVANCED
Market entry plan for a hair-care brand going into small villages

A city brand wants rural growth but does not know which pack, price point and shop type will actually work in a village.

~7.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Strategy for a premium variant of an everyday tea brand like Tata Tea

A mass brand wants a premium version, but a higher price can confuse its core buyers and cost it their loyalty.

~6.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Design an ad testing plan for three versions of a snack advertisement

Brands often pick an ad by taste in the meeting room, when a small, fair test would show which version people actually remember and like.

~5.5 hrs🔒 Details