MARKETINGADVANCED~5.5 hrs

Write an account-based plan to win one large manufacturer as a client

Chasing one big client with generic marketing rarely works because the people inside it need different reasons to say yes.

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🔒 Step 1: Think first
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Recommend a pricing model for a new language-learning app

A language app can charge monthly, yearly, per course or nothing at all, and each choice attracts a different kind of learner.

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Analyse lapsed members of a fitness studio and design a win-back test

A fitness studio in Panjim loses members after a few months and sends everyone the same come-back discount, without knowing who left, why, or whether the offer works at all.

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Evaluate what a brand got from sponsoring a festival stall in Goa

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