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MARKETINGADVANCED~6 hrs

Analyse lapsed members of a fitness studio and design a win-back test

A fitness studio in Panjim loses members after a few months and sends everyone the same come-back discount, without knowing who left, why, or whether the offer works at all.

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More advanced projects in Marketing
MARKETINGADVANCED
Recommend a pricing model for a new language-learning app

A language app can charge monthly, yearly, per course or nothing at all, and each choice attracts a different kind of learner.

~5.5 hrs🔒 Details
MARKETINGADVANCED
Evaluate what a brand got from sponsoring a festival stall in Goa

Local brands pay to sponsor stalls and stages at Carnival and other festivals, then report crowd sizes and photos without knowing whether the sponsorship brought customers.

~6 hrs🔒 Details
MARKETINGADVANCED
Design a test plan for the first paid social campaign of a snack brand

A new brand with a small budget cannot afford to learn by trial and error, so it needs a plan that tests one thing at a time.

~5.5 hrs🔒 Details