MARKETINGADVANCED~5.5 hrs

Design a dealer incentive scheme for a paint brand and defend it

Paint dealers can recommend any brand, so an incentive plan that rewards the wrong behaviour can cost money without winning loyalty.

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🔒 What you hand in
🔒 Step 1: Think first
🔒 Step 2: Gather
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More advanced projects in Marketing

MARKETINGADVANCED

Recommend a pricing model for a new language-learning app

A language app can charge monthly, yearly, per course or nothing at all, and each choice attracts a different kind of learner.

~5.5 hrs🔒 Details

MARKETINGADVANCED

Analyse lapsed members of a fitness studio and design a win-back test

A fitness studio in Panjim loses members after a few months and sends everyone the same come-back discount, without knowing who left, why, or whether the offer works at all.

~6 hrs🔒 Details

MARKETINGADVANCED

Evaluate what a brand got from sponsoring a festival stall in Goa

Local brands pay to sponsor stalls and stages at Carnival and other festivals, then report crowd sizes and photos without knowing whether the sponsorship brought customers.

~6 hrs🔒 Details