Projects to do

Vague product descriptions leave online shoppers guessing, so they either leave or buy and then return the item.

After paying, shoppers wait anxiously, and unclear updates push them to call customer care or cancel.

Small neighbourhood stores pack hundreds of items into a tiny space, and owners rarely write down why things sit where they do.

Stores place small, tempting items beside the billing counter, and shoppers rarely notice how much those placements shape what they buy.

Hundreds of reviews hide a few repeating complaints and compliments that a seller could fix or promote if they were grouped.

Online shoppers judge a listing from its first photo in a blink, so a confusing image can lose the sale before any text is read.

A shopper decides within moments of walking in whether a store feels welcoming, and many entrances waste that moment.

Shoppers choose between a lively market stall and a tidy supermarket for the same vegetables, and each wins for different reasons.

A cold or scripted reply to a complaint can turn a small problem into a lost customer and a bad public review.

A long billing queue sends customers away, yet most stores cannot tell which step actually slows the line down.

Shops spend effort on sale signs, but crowded handwriting and tiny print mean passers-by often miss the offer.

Shoppers mostly pick what they see without bending or reaching, so shelf position quietly decides what sells.

People hold many loyalty cards and apps but use few of them, so most schemes fail to build real habits.

Festive hampers are often priced and packed for adults, leaving young buyers with few good gifting options on a small budget.

Visitors who cannot find a shop or a lift quickly feel frustrated, spend less and may not return.

Return policies are often written so densely that customers do not know their rights until they are standing at the counter.

Online orders often arrive in layers of plastic, cardboard and fillers, and sellers seldom see how much of it is needed.