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FMCG & CONSUMER BRANDSADVANCED~6 hrs

Plan how a Goan sweets brand reaches tourists before they fly home

Tourists want to carry bebinca, dodol or cashew sweets home, but a small maker must choose between hotel shops, gift counters, supermarkets and online orders.

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More advanced projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSADVANCED
Market entry plan for a hair-care brand going into small villages

A city brand wants rural growth but does not know which pack, price point and shop type will actually work in a village.

~7.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Strategy for a premium variant of an everyday tea brand like Tata Tea

A mass brand wants a premium version, but a higher price can confuse its core buyers and cost it their loyalty.

~6.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Design an ad testing plan for three versions of a snack advertisement

Brands often pick an ad by taste in the meeting room, when a small, fair test would show which version people actually remember and like.

~5.5 hrs🔒 Details