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FMCG & CONSUMER BRANDSADVANCED~6.5 hrs

Plan the monsoon slow season for a brand that sells mostly to tourists

A Goan food brand whose sales come mostly from tourists faces months of empty beaches, unsold stock and idle staff every monsoon.

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  • 🔒 What you hand in
  • 🔒 Step 1: Think first
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More advanced projects in FMCG & consumer brands
FMCG & CONSUMER BRANDSADVANCED
Market entry plan for a hair-care brand going into small villages

A city brand wants rural growth but does not know which pack, price point and shop type will actually work in a village.

~7.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Strategy for a premium variant of an everyday tea brand like Tata Tea

A mass brand wants a premium version, but a higher price can confuse its core buyers and cost it their loyalty.

~6.5 hrs🔒 Details
FMCG & CONSUMER BRANDSADVANCED
Design an ad testing plan for three versions of a snack advertisement

Brands often pick an ad by taste in the meeting room, when a small, fair test would show which version people actually remember and like.

~5.5 hrs🔒 Details