Projects to do

A coaching institute advertises a new batch on social media, WhatsApp groups and posters, but cannot tell which channel brought enquiries because every channel points to the same form.

Most new podcasts stop after a few episodes because the host never planned topics, guests or a release routine.

A fishers' cooperative wants to add a useful service, such as ice, gear purchase, savings or marketing, but does not know which members want most or would pay for.

Car makers offer apps for bookings and vehicle details, but owners complain about the same few frustrations again and again.

A court hall full on weekday evenings and silent on weekday mornings loses money on every empty hour it cannot store for later.

Hospitals collect feedback forms nobody likes filling, so the few answers they get are rushed and tell them little.

A chai stall owner buys milk by feel, so a sudden rise or dip in sales leaves either spoilt milk or lost customers.

Kirana owners hear about open commerce networks but cannot tell what changes for them compared with a normal marketplace.

When a patient goes home, families get a heap of papers and verbal instructions and often leave unsure what happens next.

Clients struggle to describe what they want, so interior designers spend hours guessing and redoing the first design.

A kitchen's food quality and cost depend on its suppliers, yet students rarely hear how cooks and owners actually decide who to buy from.

A small snack brand must choose between handing stock to distributors and selling shop by shop, and each route changes control and cash.

A software seller who talks only to one manager may miss the doctor, the finance head or the IT team who can quietly say no.

The emails a product sends after sign-up decide whether a new user comes back, but few companies test what those messages feel like.

Volunteer-run groups post irregularly, so followers forget them and donations stay flat.

A mining lease holder makes many payments to government, such as royalty, auction premium, foundation contributions and other levies, and few readers understand what each is for or who receives it.

Homestay hosts read reviews one at a time and remember the angriest, so they rarely see which issues, such as noise, cleanliness or host warmth, come up most often across many guests.

Official inflation averages everyone's shopping, but a student's basket of rent, travel and food can feel very different.

Street food stalls work in tight spaces with little water or storage, so small hygiene habits decide whether customers come back healthy.

Visitors leave a homepage within seconds unless they can tell what is offered and who it is for.

A caterer's vegetables keep arriving late before big events, but the vendor is also the cheapest and the relationship is old.

Groups such as school trips and families ask the same questions by phone and message, and slow or vague answers send them elsewhere.

Student clubs ask for support with long slide decks full of text, and decision makers cannot see what is being asked or why it matters.

Brands guess what customers care about, while thousands of public reviews already say it in the customers' own words.