Projects to do

Queues at a fee or admissions desk feel long because every visitor goes through the same steps even when their need differs.

A film's marketing runs for months in stages, yet audiences notice only the trailer and the poster.

People skip public transport when the walk or ride to and from the station is unsafe, unclear or too long.

A small Goan snack maker sees a low factory price, while the shop shelf shows a much higher one, and nobody has laid out who takes what share on the way.

A cashew orchard earns almost all its money in a few weeks of harvest, while weeding, fencing and labour costs come months earlier, so families borrow or sell early at poor prices.

Shoppers add items to a cart and then walk away, and retailers lose sales without knowing which worry stopped the purchase.

As orders rise, a small candle brand ships wrong items and late parcels, but the owner cannot see where the mistakes begin.

A tiffin service wants to know whether a shorter menu card gets more orders, but changing it for everyone at once makes the result unreadable.

Small sellers choose a courier on price alone and then absorb losses from damage, slow pickups and poor support that were visible in advance.

An assembler that buys batteries, motors and frames from a handful of suppliers can be stopped cold by one late delivery.

Having an account is not the same as using it, and many first-time holders stop after the first visit.

Artisans making coconut-shell and bamboo goods want to sell online, but each listing gets written from scratch with unclear titles, missing sizes and phone photos on cluttered backgrounds.

A return passes through pickup, inspection, restocking and refund, and each handover is a chance for delay, damage or dispute.

Families pick a broadband connection on a salesperson's word, then find it does not suit how everyone actually uses the internet at home.

Buyers, eateries and vendors all feel fish prices swing, but nobody has a simple view showing which fish swing most and whether markets move together.

Unstructured interviews reward confident talkers rather than people who would do the job well.

Supermarkets push their own-brand products beside famous brands, and shoppers need to judge whether the difference is real or just packaging.

A school plans online fee payments, yet parents without smartphones and staff used to cash counters may be left behind.

Handwoven Kunbi-style saris often appear online with a single blurry photo and a one-line description, so buyers cannot tell them apart from printed copies.

Colleges talk about being green, but without a simple scorecard it is hard to see what is working and what is only a notice board.

A hotel without enough clean linen turns away guests, and one with too much ties up money and space in cupboards.

Whether a restarted mine can make money depends on what it costs to dig, haul, process and ship each tonne, yet students rarely see how those costs stack up.

Small river cruise and boat tour operators get enquiries from calls, messages and walk-ins, and many never become bookings because replies are slow or unclear.

Update notes shape how users feel about a product, yet each team writes them in its own style without agreed rules.