Projects to do

A city brand wants rural growth but does not know which pack, price point and shop type will actually work in a village.

A mass brand wants a premium version, but a higher price can confuse its core buyers and cost it their loyalty.

Brands often pick an ad by taste in the meeting room, when a small, fair test would show which version people actually remember and like.

A company with many products and pack types cannot fix all packaging at once, so it needs a sensible order of moves.

Detergent is a low-excitement purchase, so a festive campaign has to link the brand to a feeling people already have about the season.

On a quick-delivery app, a brand has a few small screens to win attention, and the wrong pack mix can bury it.

A well-loved name stretched over many products can become a blur, unless the family of brands is organised so shoppers understand each one.

A healthy-sounding snack must win a student's tiny budget and a taste test against familiar chips and biscuits.

Some trusted household names slowly lose young buyers without any single obvious mistake, and brands rarely know where the slide starts.

Tastes differ widely across India, and one national flavour list leaves many regions feeling like an afterthought.

A new online brand wins the attention of young shoppers with a sharper story, and an established brand must choose how to respond.

A snack maker depends on a handful of raw materials, and a poor harvest or a transport strike can stop production within days.

Students buy a drink in a few seconds on a tight budget, and brands know little about what really tips the choice.

Subscription boxes look attractive until delivery, packaging, returns and advertising eat the margin on each order.

A small distributor wastes fuel and time by visiting shops in the wrong order and at the wrong hours, and some shops run out of stock between visits.

A snack brand sells at tiny prices where one wrong pack size can lose the shopper's attention or the retailer's margin.