Projects to do

Tastes differ widely across India, and one national flavour list leaves many regions feeling like an afterthought.

A new online brand wins the attention of young shoppers with a sharper story, and an established brand must choose how to respond.

A snack maker depends on a handful of raw materials, and a poor harvest or a transport strike can stop production within days.

Students buy a drink in a few seconds on a tight budget, and brands know little about what really tips the choice.

Subscription boxes look attractive until delivery, packaging, returns and advertising eat the margin on each order.

A small distributor wastes fuel and time by visiting shops in the wrong order and at the wrong hours, and some shops run out of stock between visits.

A Goan food brand whose sales come mostly from tourists faces months of empty beaches, unsold stock and idle staff every monsoon.

A snack brand sells at tiny prices where one wrong pack size can lose the shopper's attention or the retailer's margin.

Tourists want to carry bebinca, dodol or cashew sweets home, but a small maker must choose between hotel shops, gift counters, supermarkets and online orders.